Opinion | How the Swachh Bharat Mission is nudging people to use toilets

Understanding from early experiences, the SBM practised “nudging” at a scale unprecedented in the world: 550 million people practising open defecation in rural India were to be nudged into changing their behaviour to using the toilets provided under the programme.

from Hindustan Times - analysis http://bit.ly/2DwK2se
via IFTTT